Stressing About School Spending?

Take the stress out of your sales and marketing efforts by knowing where the money is that states and school districts have to spend.  Did you know the May 2019 U.S. Census Bureau reported an increase in the amount of money spent per pupil? The latest report highlighted some major considerations for school spending, such as:

  • The amount spent per pupil for public elementary and secondary education for all states increased by 3.7% to $12,201 per pupil during the 2017 fiscal year, compared to $11,763 per pupil in 2016.
  • The increase in spending was due in part to an overall increase in revenue for school systems.
  • In 2017, public elementary and secondary education revenue, from all sources, amounted to $694.1 billion, up 3.4% from $671.2 billion in 2016.

A critical strategy to your sales and marketing efforts includes knowing the school districts that have money to spend.  These major highlights are one of the factors to help you target key public school systems.

The 2019-2020 school year calls for a “green” approach to positioning your products and services through funding. Want to learn more about how to target school districts based on the Census Report?  Register at and go to RESOURCES. Check out the free resource titled Where’s the Money? 

You can also call us at 800-766-8002 or email at  Provide us your contact information and we will send you a free $$ Stress Reliever for the school year!

Need to find the money today. It is so easy to get started. Go to


Funding: Something to Laugh About When Selling to Schools?


“Using funding information is just laughable.”

“I don’t have the time.”

“You want me to find the money for schools to buy my product? Not my responsibility!”

“My customers should know where their money is to buy my product.”

“This funding information is not worth the investment.”

These are real statements expressed to me when I share funding insights and actions with education companies. Yet, I also hear sales and marketing executives tell me they feel they are going against the grain when selling to schools with tight education budgets. Now in my 46th year of working with public education and with private industry, the focus I have is always that funding continues to be no laughing matter. I have “lived” with schools, districts, and states that struggle with the need for financial resources and I have also “lived” with education companies that struggle to bring much-needed products and solutions to make a difference for learning. And there lies the big gap — the financial hurdle between the need for your solution and the uncertainty or lack of means to procure it.

As a sales or marketing expert, you are in a pivotal position to help bridge the gap. We know selling involves the need to build a trusting relationship with potential customers.  Naturally you want to educate and help your customers on recognizing the value of your product, but you can also build credibility by showing them how to tap into revenue streams. However, first youneed to have understanding what reliable revenue streams that purchasers can use to purchase your products and services. When the two of you can transfer this funding knowledge together, you have earned trust.

Here at we believe we should always strive for laughter and fun in the work that we do. My horse and I often laugh together and in doing so, we build a trusting bond. We want you to build that bond with your customers. And we want you to put the fun back in funding!


Request for Proposal (RFP) Three Reasons to Fall In Love

February is a time of year when we are surrounded by images and messages of love. Perhaps you, or someone you know, may be considering a Request for Proposal to the love in your life. At we fall in love everyday with being able to help companies uncover the best resources to make a […]

Fall Ushers in New Funding

The fall season has arrived on the farm. In many places like my farm, leaves change colors, students are back in school, football kicks off, and bonfires burn bright. This seasonal shift is also true for funding. As fall arrives, so does the arrival of allocated funds to many local school districts. Fall often signals the beginning of the start of the Fall Funds Falling!

We often hear that grants are all about timing. But did you know that timelines don’t really tell the story? Throughout the year funds continuously fall. Discussing what funds are available and what they can be used for during your conversations with education decisions makers is a key selling strategy.

Typically, the fall season is a time when schools are spending newly authorized federal formula funds for the current fiscal year. In addition, schools might also be looking for ways to spend carryover funds from previous fiscal years before the October 30 deadline.

Fall is also a time when grantees for many discretionary funding programs are announced. Several that were announced in the past week are the Education Innovation & Research awards and the COPS School Violence Prevention Program.  Did any of your potential partners receive grants through those programs?

This fall, before you enter the school building for meetings, consider your funding plan and how it aligns with the school’s funding sources. Be knowledgeable about the funds to enable decision makers to procure your products and services. Remember, right now funds are emerging throughout school districts. Are you prepared to rake them in?

All Aboard the Funding Train

As a young girl growing up during the Western era, I was in love with the singing cowboy, Gene Autry, and his horse Champion. In his movie “Mule Train” from Columbia Pictures, the theme song describes an Old West driver moving his team of mules forward.  As he travels along, he mentions the goods he is delivering to far away customers.

The song echoed in my mind as my “Mule” underwent repair service this week. Like the lyrics of the song, my Kawasaki Mule is critical to moving work forward on my farm. When the Mule was repaired and returned, I got more than service. I saw first hand an important lesson in selling and it was genuinely conveyed by the dealership at Kawasaki of Hickory, NC . The man that sold me the 4X4 utility workhorse said, “We don’t sell, we back what we sell and value you for trusting us. We want you to be satisfied and hopefully say positive comments about us.”

A gentle reminder that selling doesn’t end with a sale. When it moves beyond, it becomes the foundation for a solid relationship.  And in the case of this dealership, it offered an expression of gratitude to a satisfied customer! That is what we strive for at We want to be the conduit between education agencies and organizations that offer solutions to schools and districts. We provide “just in time” fund matchmaking to businesses that sell products or services to education. Ultimately we do our work because we genuinely want to make a difference for students, teachers, and schools.

And like the Mule train moving forward, we want happy, satisfied clients. We know that is what you want too!

Reach out today to learn how can we help your train move forward in the education sector.

RFPs: A Thing of the Past

Back in Italy’s heyday, an iconic cathedral was built in Florence that included space to add a jaw-droppingly enormous dome.  The problem? Nobody knew how to design and build the dome structure to complete the cathedral. In 1418, the leaders launched a contest to see which great artisan was up for the challenge.

A number of men approached the leaders with design ideas. One of those men was Filippo Brunelleschi, who provided drawings that showed an enclosed dome without visible crossbeams for support. When asked how he would accomplish the dome without the typical supports, Brunelleschi allegedly showed them a turnip that he had carved as a model. (A favorite tidbit about that turnip: out of fear that others would steal his design, he immediately used the turnip to make a soup to keep his design secret safe.)  Brunelleschi’s design was ultimately chosen and is now the acclaimed Duomo of the Florence cityscape.

What does this architectural feat have to do with education funding and procurement? The process—right down to the turnip model—was not much different than the RFP protocol of current times.

Today’s RFPs might be a touch more sophisticated—many are online, require detailed budget spreadsheets, and some even require pre-bid qualifications to access the full proposal. But, the core qualities of a successful RFP have withstood the test of time:  creativity, clarity, and ingenuity.

Brunelleschi was able to convey his idea in a way that proved him to be the right designer for the job.  In the same way, the most successful solution providers in the education sector are able to understand the key issues and needs of their customers and to thoroughly address those challenges.

One way that your company can stand out from the competition is by deeply understanding the current insights and trends of the education funding landscape. If you know that a state’s long-term goals include stronger parental engagement, you are able to address how your solutions can help meet this need. If you understand the current focus on better linkage of CTE programs to local workforce needs, you have the ability to showcase certifications and curriculum that will accomplish this connection. See our Trend paper, Integration of Education and Workforce Development: A Courtship Funding Opportunityto learn more about the current climate around this issue.

RFPMatch ONDemand offers funding resources, trends, and insights that will provide your company with an edge in the education sector. And, the best news of all is that this information is gathered and compiled in a way that makes it easy for you to find and use. Wading through hours of content to find relevant data is a thing of the past. Our virtual portal allows you to grasp the insights that matter to your solutions—wherever and whenever.

Register today to learn how we can support your company’s masterpieces of work.

RFPMatch: All Things Funding, Elevated to a Whole New Level

Imagine something wonderful, like chocolate chip cookies warm from the oven. Pretty great, right? But what if those cookies were made with a secret recipe that included fragrant, browned butter, a turbinado sugar border, and fleur de sel from the coastal town of Maldon? It’s chocolate chip cookie goodness, elevated to a whole new level.

That’s what we’ve spent the past year creating for you: the all new RFPMatch. It’s your matchmaker for all things funding—elevated! Its new features make it even more relevant, more accessible, and more powerful. Something wonderful, taken to a whole new level.

The new RFPMatch site includes three offerings:

1. RFPMatch ONDemand, a portal that is your virtual assistant providing you precisely aligned funding insights, timely grant opportunities, and actionable state-specific funding recommendations. The portal is full of curated resources to help you find the right funding opportunities for your education partners. Register for free to peruse the site and gain access to a limited number of resources–or purchase a subscription for full access to a trove of information.

2. RFPMatch Services, consultative services for solution providers to help connect the dots between education funding and how to sell, market, and develop solutions for schools. Our team’s customized guidance can help you solve the most common education-sales barrier: “We love your product, but we just don’t have the funding.”

3. GrantsAlert, a free site for educators with regularly updated grant listings and opportunities to help make funding more accessible to schools. We offer this site, completely free of charge, because the heart of RFPMatch beats for educators.

We are also thrilled to announce that RFPMatch was selected as a SETDA Emerging Partner. This distinction showcases our ability to collaborate with education solution providers to shine a light on the latest funding trends and resources. Learn more about our new partnership with SETDA here.

We hope you enjoy exploring the new, elevated experience you’ll discover at RFPMatch. Let us know how we can be of service to you!

How does the new Education Innovation & Research grant compare to i3?

Everything You Need to Know About the New Title IV Block Grant

Changes on the Horizon for School Improvement

School improvement funding has undergone a major overhaul, courtesy of the Every Student Succeeds Act (ESSA) education law. The changes, which will be rolled out in the fall of 2017, are expected to bring greater flexibility to states and districts as they strive to turnaround low-performing schools. But, the modifications also have funding implications that impact schools and providers alike.

Let’s start with a quick re-cap. Previously, funds for school improvement were awarded via formula to states as a separate pool of funds called the School Improvement Grants (SIG), under a sub-set of Title I called Section 1003(g). Each state then distributed the SIG funds to the lowest-performing schools through a competitive process. But SIG schools had to agree to use the funds to implement one of several specific intervention models. And, there was a cap on the amount of funding a single district could receive—regardless of how many low-performing schools were within its borders.

Now, under ESSA, school improvement no longer has its own separate funding authorization. Instead, states are required to reserve 7% of their general Title I funds for school improvement activities. Furthermore, the federally-prescribed intervention models are no longer mandated, giving states and districts the flexibility to work together to implement programs that meet the unique needs of each low-performing school. Finally, the annual per-district funding cap is gone.

These changes are important to follow because the sum of school improvement funding in the United States each year is over $1 billion—a sizeable pot of money.

More Flexibility in Methods & More Funding for Lowest-Performing Districts

Under ESSA, each state will determine how to competitively dole out its share of funds—and the parameters around how those funds will be used. Expect to see wide variations in this process from state to state.

Also, because there is no longer a cap on the amount of funding that can be awarded to school districts, expect to see increases in school improvement funding in districts with high numbers of low-performing schools. This will be a state-by-state decision, but could significantly impact school improvement distributions in many regions.

Listed below are examples of how several states are rolling out new school improvement plans.

Nevada: More Districts and Vendors Implementing Improvement Activities  

In Nevada, the ESSA-related shift means more districts will receive improvement funds and more vendors will participate in improvement activities. Nevada has more than doubled the number of districts receiving funding for school improvement activities. In the previous SIG funding cycle, only five districts received funds. But starting in the summer of 2017, there are 11 districts that have been awarded funds through a competitive grant cycle for school improvement. During the application process, the state also held match-making events to pair vetted non-profit organizations with districts. In the past, one sole nonprofit worked with all five Nevada school improvement districts. Now, there are 10 providers working with various districts.

New York: Focus on Tried-and-true Strategies & Diversity

New York intends to identify a select number of school-improvement strategies to offer to low-performing schools. Data from the state’s current work with the My Brother’s Keeper Initiative is expected to influence the chosen strategies. The state has also committed to using a portion of its Title I school improvement funds on activities that increase diversity and reduce racial/ethnic and socio-economic isolation in schools.

Washington: Formula Distribution & Flexible Interventions

As outlined in the state’s draft ESSA plan, Washington will distribute school improvement funds via formula to schools identified for comprehensive or targeted support. The intent is to offer funding to implement interventions to meet the unique needs and characteristics of each school.

Want to know more? offers customized insight into school improvement. Contact us today to learn more about how these changes could impact your key states and partner districts.